Nielsen projects annual sales of hard seltzers to be nearly $3 billion in 2020 the market for them was less than $1bn a year ago.Īlso, though nowhere near as trendy, Mexican beers continue to sell well. Hard seltzers are by far the hottest alcohol product in the US, with sales in grocery and drug stores up 142 percent compared to last year, according to Nielsen. Coca-Cola acquired the brand in 2017 and widened its distribution, seemingly without any backlash about the change of ownership.Ī Topo Chico hard seltzer plays into several positive marketing trends. Topo Chico, an especially effervescent sparkling water sourced from Monterrey, Mexico, has street cred with American bartenders, especially in Texas. Topo Chico could be a formidable contender in the skyrocketing market for hard seltzers.
This comes a year after Coke successfully dipped its toes back in the liquor market for the first time in decades, introducing a lemon-flavored canned cocktail called Remondo in Japan.
Related stories:Įxpensive Wine Sales Eclipsed by Hard Seltzer The plan is to launch the cans into the US market in 2021. And unlike 40 years ago, this time the soda giant is playing to its strength.Ĭoca-Cola announced last week that it will create a Topo Chico hard seltzer, which it plans to debut in Latin American countries this year. Look out liquor world: Coca-Cola is getting back into the booze business. © Coca Cola | Coke's new entry into the adult beverages market might stick this time.
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